Bebette has built her career as an internationally recognised leader in the field of Competitive Intelligence (CI) and Strategy in business and academically. She founded The MindShifts™ Group in 1992, as a leading consulting company specialising in Competitive Intelligence, Strategy and Business Mentoring, in response to the number of organisations looking to interpret the landscape of business and make smarter decisions.

Since then Babette has undertaken 350 projects with Australian and Fortune 500 companies. Utilising skills and principles of CI and Strategic Intelligence she has worked with industries such as aerospace, information technology, pharmaceutical, manufacturing, and financial services companies.

Babette was appointed a Fellow of SCIP (Strategic and Competitive Intelligence Professionals) in 1997. In 2006, she was the recipient of the SCIP Meritorious Award, and is the first Australian and first international female recipient to be honoured with this award.

The SCIP Meritorious Award is the most prestigious award within the international CI community. Awarded annually, it recognises a single individual for their significant contributions to the CI profession. These contributions are judged in terms of both the advances made within the industry practice and the publicity for CI that has resulted from this person’s achievements.

In recognition of her international awards and endeavours, Babette received the 2006 Alumni Award from Macquarie Graduate School of Management (MGSM).

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